The university is embarking on a multiple-year image campaign
to raise the awareness and visibility of the university in Southern
California and throughout the state.
A part of this campaign is an effort to put the university’s message in
specific media targeted at identified, influential audiences that include
business leaders and opinion leaders throughout this media market.
“”Competition for higher education news coverage in this media market is
keen for print and air time,”” said Mark Wallace, director of University
Communications. “”This market is the second largest in the country and it
takes a consistent, well- designed campaign to create a brand for this
university. The university has an important story to tell and we will
use various ways to share it with Southern California.””
An underwriting audio message has been running airing on KPCC 89.3 FM.
KPCC is one of the nation’s top ten public radio stations, a National
Public Radio affiliate, broadcasting from Pasadena with a signal that
reaches the entire region.
“”Programming on KPCC is supported by Western University of Health
Sciences, committed to offering a blend of science and compassion. A
thriving, independent, fully accredited graduate institution of medical
and health sciences in Pomona that comprises five distinct colleges.
Western University has a committed faculty and graduates who strive to
improve the quality of life in Southern California and all over the
world. Practicing the discipline of learning and the art of caring every
day. You can meet us online at western-u-dot-e-d-u.””