The university is embarking on a multiple-year image campaign

to raise the awareness and visibility of the university in Southern

California and throughout the state.

A part of this campaign is an effort to put the university’s message in

specific media targeted at identified, influential audiences that include

business leaders and opinion leaders throughout this media market.

“”Competition for higher education news coverage in this media market is

keen for print and air time,”” said Mark Wallace, director of University

Communications. “”This market is the second largest in the country and it

takes a consistent, well- designed campaign to create a brand for this

university. The university has an important story to tell and we will

use various ways to share it with Southern California.””

An underwriting audio message has been running airing on KPCC 89.3 FM.

KPCC is one of the nation’s top ten public radio stations, a National

Public Radio affiliate, broadcasting from Pasadena with a signal that

reaches the entire region.

Ad script:

“”Programming on KPCC is supported by Western University of Health

Sciences, committed to offering a blend of science and compassion. A

thriving, independent, fully accredited graduate institution of medical

and health sciences in Pomona that comprises five distinct colleges.

Western University has a committed faculty and graduates who strive to

improve the quality of life in Southern California and all over the

world. Practicing the discipline of learning and the art of caring every

day. You can meet us online at western-u-dot-e-d-u.””